Hellwege

This project is part of the B&S client that I had to work for. It was part
of a series 
of e-commerce that needed a new look for their brand, but that
in the visual design process, were all following the same UX template.
Hellwege has its own headquarters in Hamburg, Germany.

01_Firstpic_Laptop_hw

The style overall

This client had a very firm brand on the offline world,
but it also had different approaches to similar matters.
The main work done was rationalised all these approaches in just a recognizable one.

02_Secondpic_Layouts_hw1
HW_1

The homepage

Hellwege puts itself into the clas world, this is one of its main aspects. The color palette and the typography
have the goal to transmit this to the customer.

Product detail page

All the styles converge into
the dynamic of the product detail page.

HW_2
HW_3

Checkout phase

A layout that shows one the phases during
the checkout process.

Selected Works

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